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Awards for Excellence - 2013

Outstanding Papers

Award journal index

International Journal of Pharmaceutical and Healthcare Marketing


Volume 4 number 6
Which factors drive product sales in OTC markets?
Monika Huber, Katrin Dippold, Rudolf Forsthofer

Highly commended

Volume 1 number 6
Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
Hyojin Kim, Chunsik Lee

Volume 3 number 6
Prescription drug request and denial
Doohee Lee, Dennis Emmett