Emerald: Outstanding Paper Awards

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Awards for Excellence - 2012

Outstanding Papers


Award journal index



Marketing Intelligence & Planning

Winner(s)

Volume 29 number 2
The value of historical nostalgia for marketing management
Christopher Marchegiani and Ian Phau

Highly commended

Volume 29 number 4
Brand equity in higher education
Maha Mourad, Christine Ennew and Wael Kortam

Volume 29 number 5
Market intelligence and NPD success: a study of technology intensive companies in Finland
Matti Haverila and Nick Ashill

Outstanding reviewers

Dr Yvonne von Friedrichs
Professor Chanaka Jayawardhena