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Awards for Excellence - 2012

Outstanding Papers

Award journal index

Journal of Product & Brand Management


Volume 20 number 3
Customers' comparative loyalty to retail and manufacturer brands
S. Allen Broyles, Robert H. Ross, Donna Davis and Thaweephan Leingpibul

Highly commended

Volume 20 number 3
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Arthur W. Allaway, Patricia Huddleston, Judith Whipple and Alexander E. Ellinger

Volume 20 number 1
Intergenerational influence on brand preferences
Maria Eugenia Perez, Dan Padgett and Willem Burgers

Volume 20 number 1
The impact of private label brands on customer loyalty and product category profitability
Michael S. Pepe, Russell Abratt and Paul Dion