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Awards for Excellence - 2012

Outstanding Papers

Award journal index

International Journal of Pharmaceutical and Healthcare Marketing


Volume 5 number 2
Late entrant over-the-counter and Rx market entry strategies: An investigation in the pharmaceutical industry
Erin Cavusgil, Z. Seyda Deligonul and Roger Calantone

Highly commended

Volume 5 number 3
Brand personality and customer trust in community pharmacies
Jason Perepelkin and David Di Zhang

Volume 5 number 4
Drug prescription practices in Brazil: a structural equation model
Wagner Junior Ladeira, Marlon Dalmoro, Alisson Eduardo Maehler and Clecio Falcao Araujo

Volume 5 number 1
Determinants of consumer-driven healthcare: Self-confidence in information search, health literacy, and trust in information sources
Sejin Ha and Yun Jung Lee