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Awards for Excellence - 2011

Outstanding Papers


Award journal index



Journal of Product & Brand Management

Winner(s)

Volume 19 number 5
Uncovering the relationships between aspirations and luxury brand preference
Yann Truong, Rod McColl and Philip J. Kitchen

Highly commended

Volume 19 number 2
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Didier Louis and Cindy Lombart

Volume 19 number 3
Brand equity’s antecedent/consequence relationships in cross-cultural settings
S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross and Brent M. Foster

Volume 19 number 3
The effect of brand extensions on product brand image
F. Müge Arslan and Oylum Korkut Altuna