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Awards for Excellence - 2011

Outstanding Papers

Award journal index

Journal of Consumer Marketing


Volume 27 number 2
Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers
Srinivas Durvasula and Steven Lysonski

Highly commended

Volume 27 number 3
Product attachment and satisfaction: understanding consumers’ post-purchase behavior
Ruth Mugge, Hendrik N.J. Schifferstein and Jan P.L. Schoormans

Volume 27 number 4
Green consumer behavior: determinants of curtailment and eco-innovation adoption
Johan Jansson, Agneta Marell and Annika Nordlund

Volume 27 number 5
Decoding consumer perceptions of premium products with rule-developing experimentation
Alex Gofman, Howard R. Moskowitz, Marco Bevolo and Tönis Mets