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Awards for Excellence - 2011

Outstanding Papers


Award journal index



European Journal of Marketing

Winner

Volume 44 number 11 and 12
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Christoph Fuchs and Adamantios Diamantopoulos

Highly commended

Volume 44 number 5
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Ruiliang Yan

Volume 44 number 7 and 8
The political role of government-sponsored social marketing campaigns
Effi Raftopoulou and Margaret K. Hogg

Volume 44 number 11 and 12
The "killer" ad: an assessment of advertising violence
Magnus Söderlund and Micael Dahlén

Outstanding reviewers

Dr Francois Carrillat
Dr Andrew M Farrell