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Real World Research - #RealWorldResearch
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Awards for Excellence - 2010

Outstanding Papers


Award journal index



Qualitative Market Research

Highly commended

Volume 12 number 1
A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means-end theory
Joan M. Phillips and Thomas J. Reynolds

Volume 12 number 2
Qualitative analysis and the construction of causal models
Melvin Prince, Chris Manolis and Susan Tratner

Volume 12 number 2
Decision system analysis of advertising agency decisions
WoonBong Na, Roger Marshall and Arch G. Woodside

Outstanding reviewer

Dr Denise Jarratt