Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Request a service from our experts.
Visit the JDAL journal page.

Awards for Excellence - 2010

Outstanding Papers

Award journal index

Journal of Product & Brand Management


Volume 18 number 2
Developing new corporate understanding of an existing product
Alex Gofman, Howard R. Moskowitz and Tõnis Mets

Highly commended

Volume 18 number 4
A mixed method approach to understanding brand personality
Raj Arora and Charles Stoner

Volume 18 number 2
Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention
Nizar Souiden and Frank Pons