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Awards for Excellence - 2010

Outstanding Papers


Award journal index



Journal of Product & Brand Management

Winner(s)

Volume 18 number 2
Developing new corporate understanding of an existing product
Alex Gofman, Howard R. Moskowitz and Tõnis Mets

Highly commended

Volume 18 number 4
A mixed method approach to understanding brand personality
Raj Arora and Charles Stoner

Volume 18 number 2
Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention
Nizar Souiden and Frank Pons