Login

Login
Welcome:
Guest

Product Information:-

  • For Journals
  • For Books
  • For Case Studies
  • Regional information
Real World Research - #RealWorldResearch
Request a service from our experts.

Awards for Excellence - 2010

Outstanding Papers


Award journal index



Journal of Consumer Marketing

Winner

Volume 26 number 3
Development and test of new dimensions of altruistic buying behavior
Raymond A. Hopkins and Thomas L. Powers

Highly commended

Volume 26 number 2
Consumers' adoption of new technology products: the role of coping strategies
Geng Cui, Wenjing Bao and Tsang-Sing Chan

Volume 26 number 4
A multivariate segmentation model of senior consumers
Lynn Sudbury and Peter Simcock

Volume 26 number 7
Modeling patronage behavior: a tri-partite conceptualization
Ugur Yavas and Emin Babakus