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Awards for Excellence - 2010

Outstanding Papers


Award journal index



Journal of Consumer Marketing

Winner(s)

Volume 26 issue 3
Development and test of new dimensions of altruistic buying behavior
Raymond A. Hopkins and Thomas L. Powers

Highly commended

Volume 26 issue 2
Consumers' adoption of new technology products: the role of coping strategies
Geng Cui, Wenjing Bao and Tsang-Sing Chan

Volume 26 issue 4
A multivariate segmentation model of senior consumers
Lynn Sudbury and Peter Simcock

Volume 26 issue 7
Modeling patronage behavior: a tri-partite conceptualization
Ugur Yavas and Emin Babakus