Volume 3 number 3
Are HMO physicians more price sensitive in prescribing brand-name drugs?
Jennifer L. Rice
Volume 3 number 3
The need for a social marketing perspective of consumer-driven health care
Kimball P. Marshall, Michaeline Skiba and David P. Paul, III
Volume 3 number 4
How fairness garners loyalty in the pharmaceutical supply chain: Role of trust in the wholesaler-pharmacy relationship
Thani Jambulingam, Ravi Kathuria and John R. Nevin
Dr Julie Sneath