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Awards for Excellence - 2009

Outstanding Papers


Award journal index



Journal of Consumer Marketing

Winner

Volume 25 number 1
Purchase Decision Making And the Increasing Significance Of Family Types
Julie Tinson, Clive Nancarrow and Ian Brace

Highly commended

Volume 25 number 2
SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
Rick Ferguson and Kelly Hlavinka

Volume 25 number 4
A double-edged sword: understanding vanity across cultures
Srinivas Durvasula and Steven Lysonski

Volume 25 number 5
Customer satisfaction and loyalty: start with the product, culminate with the brand
Eduardo Torres-Moraga, Arturo Z. V