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Awards for Excellence - 2008

Outstanding Papers


Award journal index



Marketing Intelligence & Planning

Winner

Volume 25 number 3
Physics envy
Alan Tapp

Highly commended

Volume 25 number 2
The impact of Porter's strategy types on the role of market research and customer relationship management
Michael J. Valos, David H.B. Bednall, Bill Callaghan

Volume 25 number 5
Who are "innovators" and do they matter? A critical review of the evidence supporting the targeting of "innovative" consumers
Heath McDonald, Frank Alpert

Volume 25 number 1
What's in store? Retail marketing and corporate social responsibility
Peter Jones, Daphne Comfort, David Hillier

Outstanding reviewers

Gerard Prendergast, Hong Kong Baptist University, Hong Kong
Aviv Shoham, Graduate School of Marketing, Univers