Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Request a service from our experts.
Visit the JDAL journal page.

Awards for Excellence - 2008

Outstanding Papers

Award journal index

Marketing Intelligence & Planning


Volume 25 issue 3
Physics envy
Alan Tapp

Highly commended

Volume 25 issue 2
The impact of Porter's strategy types on the role of market research and customer relationship management
Michael J. Valos, David H.B. Bednall, Bill Callaghan

Volume 25 issue 5
Who are "innovators" and do they matter? A critical review of the evidence supporting the targeting of "innovative" consumers
Heath McDonald, Frank Alpert

Volume 25 issue 1
What's in store? Retail marketing and corporate social responsibility
Peter Jones, Daphne Comfort, David Hillier

Outstanding reviewers

Gerard Prendergast, Hong Kong Baptist University, Hong Kong
Aviv Shoham, Graduate School of Marketing, Univers