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Awards for Excellence - 2008

Outstanding Papers

Award journal index

Journal of Product & Brand Management


Volume 16 number 2
Branding strategy and consumer high-technology product
Danilo Hamann, Robert L. Williams Jr, Maktoba Omar

Highly commended

Volume 16 number 3
Family as a source of consumer-based brand equity
R. Bravo Gil, E. Fraj Andr

Volume 16 number 1
Does image of country-of-origin matter to brand equity?
Norjaya Mohd Yasin, Mohd Nasser Noor, Osman Mohamad

Volume 16 number 5
How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
Cochen Wu, Yung-Chien Yen