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Awards for Excellence - 2008

Outstanding Papers


Award journal index



Journal of Consumer Marketing

Winner

Volume 24 number 4
A comparison of younger and older baby boomers: investigating the viability of cohort segmentation
Timothy Reisenwitz, Rajesh Iyer

Highly commended

Volume 24 number 3
An investigation of the new generic consumer
Ram Herstein, Sigal Tifferet

Volume 24 number 5
Consumer opinion and effectiveness of direct-to-consumer advertising
Deborah F. Spake, Mathew Joseph

Volume 24 number 6
Tweens and new media in Denmark and Hong Kong
Lars P. Andersen, Birgitte Tufte, Jeanette Rasmussen, Kara Chan