How to... write for a practitioner audience Part: 2

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How to... write for a practitioner audience

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Which are Emerald's main practitioner titles?

This section looks at the main practitioner titles published by Emerald, providing a brief description and links to the journal's web page. It also looks at the process of being published in a practitioner journal.

Emerald's practitioner titles

The following is a summary of Emerald's main practitioner titles. For more information, click on the journal title to go direct to the journal's home page and find out more about the sort of articles it publishes (journal information), how to prepare your manuscript (author guidelines), its editorial team, and to read some sample articles.

Emerald's main practitioner titles

Title

Coverage

Audience

Word limit

The journal aims to address the doubts, queries, triumphs and practical applications of introducing quality assurance mechanisms into the delivery of care. It takes an international stance and covers key developments worldwide which can inform best practice in health care

Clinical governance leaders, clinical directors, nursing managers/directors, general practitioners/family doctors, practice managers, pharmaceutical companies, health insurers, academic and research institutions in medicine, and health consultants

2,000-3,000

Board performance, corporate responsibility, chief executive officer (CEO) effectiveness and other governance issues

CEOs and senior managers, board members, business schools, education and training professionals

5,000-7,000

Presents the latest thinking in the fields of organizational learning and training in summary form, alongside case studies and viewpoints from leading thinkers in the field

Human resource (HR) and training managers, senior managers, management consultants, and researchers

800-1,100

An essential information resource for today's HR managers. Provides a unique service by scanning through the best 400 management journals in the world and distilling the most topical HR management issues and relevant implications for HR personnel out of the cutting-edge research

HR professionals, personnel and training managers, academics, HR consultants, and company directors

600-1,300

To provide all those involved in personnel training and training management with current practice, ideas, news and research on major issues in organization development and employee education and training

Consultants, general managers, lecturers, libraries, personnel and HR managers, and training professionals

1,000-3,000

Articles designed to help readers develop successful business strategies

Executives, senior and middle managers, consultants and researchers

2,000-4,000

A quarterly professional journal covering regulatory and compliance issues relevant to broker-dealers, investment advisers, mutual funds, hedge funds and other types of investment companies in the principal financial markets of the world

In-house compliance officers, in-house compliance counsel, outside compliance attorneys, chief compliance officers, chief financial officers and financial directors, auditors and regulators, policymakers, special accountants, bank economists and consultants, lawyers specializing in financial management, analysts, accountants and consultants, academics and researchers in economics, finance, and risk management

2,000-5,000

Strategies, tools, techniques and technologies for knowledge management with a focus on innovative strategies and real-world application

Senior managers, consultants, academics and researchers, managers particularly concerned with knowledge management, i.e. IT, quality, benchmarking, and intellectual asset managers

5,000-7,000

Models for measuring business as used by other best-practice businesses

Managers, consultants and researchers using measurement and improvement tools

2,000-3,000

Covers information on defining the strategic intent of your organization, initiating change, learning from global competitors, procuring, organizing and utilizing competitive information

Managing directors, market analysts, business strategists, management consultants, company directors, financial directors, CEOs and their advisers and strategy teams

800-1,100

Strategic HR Review

Corporate case studies, research and a wealth of practical ideas

Senior HR professionals

500-2,500

Authoritative comment from the world's leading experts in corporate strategy and strategic management

CEOs and senior management, leadership coaches, trainers, and HR strategists

1,000-4,000

Additional journals that publish practitioner content

Click on the journal title to go direct to the journal's home page:

What if my proposed article does not fit one of these publications?

Look at the rest of Emerald's journals under the subject listing to see if there is a more suitable one in terms of subject coverage. Then scrutinize its journal information page and author guidelines as discussed above to find out how practitioner oriented it is, and how much of an emphasis it places on the thoroughness and depth of the research. Look also at the communities it serves, and see how high up the list practitioners come.

If you can't find a suitable journal in Emerald's list, then follow the guidance given in the sister guide How to... find the right journal.

The publishing process

The first point to consider is to target the right journal. Read its journal information page carefully to see that your article matches its requirements.

It's also important to plan your article in accordance with our advice in the next section ("What should you write for a practitioner journal?"), and that you submit it in accordance with the author guidelines.

Once you've submitted your article, you are in the hands of the editor. Academic titles nearly all use a peer review process, and this can mean substantial revisions as a result of reviewer comments. Many practitioner journals don't have this peer review process, but rely on the judgement of the editor, who may also take a second opinion, such as from their editorial board.

However, some practitioner journals do send papers for peer review, e.g. Journal of Knowledge Management, so it is important that you pay close attention to the author guidelines before submitting your article.