How to... write for a practitioner audience Part: 1

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How to... write for a practitioner audience

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Why write for a practitioner journal?

Why publish?

If you are an academic, then you have good job-related reasons to want to publish: your job and your promotion depends on your keeping up your publishing profile in quality scholarly journals. If you are a practising manager, however, writing for publication is not part of your job and can seem much less important than keeping up with your targets and the inevitable fire-fighting.

Why therefore consider publishing? There are a number of reasons:

Why publish with Emerald?

Why publish in a practitioner journal? 

If you are a practitioner working for an organization, you might think: Why not publish for a trade journal?

If you are an academic, you might equally think: Would it not be better to publish in an academic journal?

To answer these questions, we need first to consider: What is a practitioner journal?

Practitioner journals are journals that are aimed at a particular professional market. They differ from trade journals in that:

They differ from academic journals in that:

If you are an academic author, you may wish to consider publishing a more practitioner-oriented version of your research in a practitioner journal, as a means of disseminating your research findings and making a difference in the wider world, as well as reaching a larger audience.

Professor Andrew Pettigrew, dean of the School of Management at the University of Bath, England, advocates a portfolio approach to academic publishing, in which you take your research and write for a top US journal, a top European journal, and a practitioner one.



Printed from: http://www.emeraldgrouppublishing.com/authors/guides/write/practitioner.htm?part=1 on Sunday November 19th, 2017
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