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Asian Society of Management and Marketing Research and Emerald Group Publishing sign Memorandum of Understanding

Image: ASMMR and Emerald sign MoU.Dubai, United Arab Emirates, 26 February 2013 – the Asian Society of Management and Marketing Research (ASMMR) is proud to announce that it has signed a Memorandum of Understanding (MoU) with Emerald Group Publishing Limited. Both ASMMR and Emerald are eager to make significant contributions in the fields of business, management and marketing research, and under this MoU they will contribute to that in the Asian region, with a focus on the Gulf.

Mr Jordi Caralt (pictured, right), Emerald’s Regional Manager for the Middle East, North Africa & Central Asia, and Mr.Usman Ehsan (pictured, left), ASMMR’s Secretary General jointly signed the MoU at the Emerald office in Dubai.

Both the parties will collaborate to promote case study research method and will also foster development of cases studies writing in Asian region. This collaboration will thus improve management learning and also promote research with the help of case studies with local emphasis. Under this MOU, both parties will organize case study competitions, seminars in the region and publish Emerald Emerging Markets Case Studies collection jointly.

Jordi Caralt commented:  “Emerald is always keen to develop new ways to foster quality research that makes a significant impact on both education and practice. We believe that this MoU will help us in our mission and greatly benefit this region.”

“This collaboration will definitely help both parties in pursuing their mission of supporting management education in this region” says Usman.

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Asian Society of Management and Marketing Research (ASMMR) is established to promote and develop the quality of research in the world of academics. Society's mission is to make significant contribution in the research field of business administration and especially in the fields of management and marketing, by developing theory and human practice of these fields in Asia and beyond. Society also have diversified database of members and reviewers from several countries. Team ASMMR is lead by visionary leadership of Dr Azhar Mansur Khan (President of ASMMR). Dr Azhar (Alumnus of Georgia Tech and Harvard University) is a professor in the field of management. He works as Consultant at BMC, USA, as Adjunct Professor at SKEMA Business School, Lille France and CASE Islamabad Pakistan. For further information about the society please visit


Usman Ehsan
Secretary General
Asian Society of Management and Marketing Research
Phone: +971 55 202 6494 / +92 300 646 2089

About Emerald Publishing:
Nurturing fresh thinking that makes an impact

Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering. We publish over 300 journals, more than 2,500 books and over 1,500 case studies, via our dedicated research platform


Nicole Mountain
User Engagement Manager
Emerald Publishing Limited
Phone: +44 (0) 1274 777700